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What is a Box Even?

Updated: Nov 5, 2023

An Augmented Reality (AR) experience that explores the concept of a box and the increasingly blurred lines between physical and virtual reality We’ve all heard the ‘Think outside the box.’ But what is this box that we are to think outside of? This piece aims to unpack this box to reveal what is inside, outside and everything in between by blurring the lines between physical and imagined realities.

From different perspectives and our personal growth, to context and environment - our individual experiences influence what we choose to put in the boxes in our lives. We invite you to explore this space in Augmented reality and discover what the box is to you.


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